Welcome To Digital Tango

Solutions Product Management Product Operations

For over 20 years, Digital Tango has utilized proven Product Management principles to enable leading organizations to modernize processes and increase value through quality software products and surrounding services. Along the way, we've learned that mastering product success requires both experience and practice. Much like mastering an advanced sport or complex dance, Product Management requires engaging partnerships between your users and products. At Digital Tango, our goal is to support you, as a product stakeholder/leader, to truly "lead" in this technology dance.

Client Focus

User-centered &

Value-Driven

Product stakeholders always have a great idea or vision. They may even have an existing product that needs to be amplified or accelerated to market. At Digital Tango, we listen, evaluate, then customize a plan using proven tools and in-house solutions. This process will allow you to balance your goals, baseline, and evolve your focus.

Value Proposition (Pains and Gains)
96%
Innovation and Unique Distinction
85%
Product Portfolio and Roadmap Planning
90%
Optimized Product Operations
74%
Financial Impact and Profitability
94%
Marketing, Sales, and Channel Tools
70%
Solutions Categories

Creation, Coordination, and Communication

Product Management

Understand customer needs, market direction, trends, and domain details. From strategy to tactics, this includes competitor analysis, aligning a game plan, solidifying your story, and creating products that customers both want and need.

Product Operations

Communicating, connecting, coordinating, and centralizing product data and activities is the core of product operations. We can help you assemble the processes, systems, tools, and partners for effective product design, delivery, management, and tracking.

Product Marketing

Today's users are savvy shoppers when it comes to technology selection. Providing clear and timely updates about your solutions is just as important as delivering with quality. From thought leadership to readiness, our framework enables communication.

Professionals working together on a project
Services

On Demand Product Management

Are you looking to advance your product on an accelerated timeframe or with a temporary burst of focus? Let us add both strategic and tactical services to evaluate, define, refine, or evolve your product planning or operations. Services packages include:

Product Management Coaching

New and Existing Product Advisory

Product Operations Consulting Services

Product-driven Pitch Deck

Framework

A complete model for Executives, Product Owners,

Product Operations, & Product Marketing

Business Model

Understanding your users, partners, resources, activities, relationships, and daily activities is essential. Combine this level of detail with investments required and revenue opportunity for a complete picture of the business.

Value Proposition

The heart of any company, product, or service is the value that is provided to the buyer and/or user. Establishing current and future state inventories of value is fundamental for any strategic planning.

Product Operations

An astronaut is only able to leave the ground when all things come together. ProdOps enables introductions, evaluations, selections, and management of systems, teams, processes, partners, and tools.

Measurement

Establishing a data driven product or service requires that you always have the end in mind. An integrated feedback loop creates real-time tracking of adoption, retention, usage, satisfaction, and even key performance indicators related to financial or strategic targets.

process

Our Approach

1

Make it Personal

2

Design and Communicate Current and Future States

3

Measure Constantly

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